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Ever wondered what are the best apps for new Shopify stores in the home fragrance space? If so, you're not alone. Starting a candle, wax melt, or home fragrance business on Shopify is an exciting step -especially if you're based in the UK. With so many apps available, it’s easy to feel overwhelmed, but choosing the right tools early on can save you time, money, and stress.
Whether you're a solo crafter or building a growing home fragrance brand, this guide will walk you through the best apps for new Shopify stores - all of which are suitable for UK-based sellers and compatible with the Basic Shopify plan. These tools will help you create a seamless shopping experience, build customer loyalty, and manage your shop like a pro.
1. LoyaltyLion – Rewards & Referrals
For handmade fragrance brands, repeat customers are your biggest asset. LoyaltyLion, a UK-based company, is a powerful app that works with the Basic Shopify plan to build a customer loyalty program tailored to your brand.
With LoyaltyLion, you can:
Reward points for purchases, reviews, and referrals
Offer exclusive discounts for repeat customers
Create VIP tiers and personalised emails
It’s an excellent way to keep wax melt fans coming back for their next scent haul or candle gift set.
✅ Perfect for: Encouraging repeat purchases and rewarding loyal customers
✅ UK-friendly: Yes — UK company with GDPR compliance
✅ Works with Basic Shopify: ✔️
2. Shopify Stocky (POS Pro) — Alternative: Inventory Planner Lite
While Stocky is great for inventory management, it requires Shopify POS Pro. Instead, Inventory Planner (Lite version) is a better match for those on the Basic plan.
Inventory Planner Lite is perfect for fragrance businesses with multiple scent variants and seasonal stock. It helps you:
Forecast demand using sales history
Identify fast-moving vs slow-moving items
Plan restocks for key shopping dates (Christmas, Mother’s Day, etc.)
✅ Perfect for: Managing stock levels efficiently
✅ UK-friendly: Yes — supports UK time zones, currencies, and tax
✅ Works with Basic Shopify: ✔️
3. Order Printer Pro by FORSBERG+two
Presentation matters, especially for home fragrance products. Order Printer Pro lets you create branded packing slips and invoices - ideal for adding that extra professional touch to every order.
Features include:
Custom templates with your logo and colour scheme
Easy printing or PDF download of documents
Automatic printing if you use a thermal printer or POS setup
✅ Perfect for: Creating a polished unboxing experience
✅ UK-friendly: Yes — used widely in the UK, including with Royal Mail
✅ Works with Basic Shopify: ✔️
4. Avasam – UK-Based Dropshipping
If you're expanding into accessories (e.g. wax warmers, candle holders), Avasam is a UK-based dropshipping platform that integrates with Shopify. Unlike overseas services like DSers, Avasam specialises in UK fulfilment and suppliers.
You can:
Source from vetted UK suppliers
Automate order processing and shipping
Avoid long delivery times and customs issues
✅ Perfect for: Adding non-handmade products to your range
✅ UK-friendly: Yes — 100% UK-based suppliers and support
✅ Works with Basic Shopify: ✔️
5. Bundler – Product Bundles
Fragrance buyers love bundles. With Bundler, you can offer build-your-own gift sets, seasonal wax melt offers, or “3 for £10” promotions without custom coding or duplicate listings.
Features:
Mix & match bundles
Pre-set discounts and custom messaging
Mobile and checkout-friendly
Bundler is perfect for driving up your average order value and encouraging bulk purchases.
✅ Perfect for: Upselling and seasonal offers
✅ UK-friendly: Yes — full UK compatibility
✅ Works with Basic Shopify: ✔️
6. Omnisend – Email Marketing
Email is a must-have marketing channel, and Omnisend is a favourite for Shopify users — including in the UK. It offers full GDPR compliance and flexible email automations perfect for handmade brands.
With Omnisend, you can:
Send restock alerts and abandoned cart reminders
Launch new scents with professional email templates
Segment based on scent preferences or purchase history
✅ Perfect for: Staying in touch with your best customers
✅ UK-friendly: Yes — GDPR-compliant, popular among UK stores
✅ Works with Basic Shopify: ✔️
7. Rewind Backups
If you’ve ever accidentally deleted a collection or made a change you regret, you’ll understand the value of Rewind. It backs up your store daily — including products, themes, customer data, and more.
Restore any part of your store in seconds, even if Shopify can’t help you recover it.
✅ Perfect for: Protecting your hard work from accidental mistakes
✅ UK-friendly: Yes — works globally, with UK support available
✅ Works with Basic Shopify: ✔️
8. Stamped.io – Reviews & UGC (User Generated Content)
Stamped.io lets you gather and display customer reviews, which is essential when selling scent-based products online. Even better - the free plan works great for startups and includes:
Star ratings and photo reviews
Automated email review requests
Q&A and review display widgets for product pages
Positive social proof is key to converting hesitant first-time buyers, especially for wax melts and candles.
✅ Perfect for: Building trust and increasing conversions
✅ UK-friendly: Yes — supports GBP, VAT, and UK-based businesses
✅ Works with Basic Shopify: ✔️
9. Royal Mail Click & Drop Integration (by Royal Mail or third-party)
For UK-based sellers, integrating Royal Mail Click & Drop directly with Shopify can save hours. You can:
Automatically import orders
Print shipping labels in bulk
Access business rates and track shipments
Whether you use the free Royal Mail app or a third-party integration like Zenstores, it makes fulfilment much smoother.
✅ Perfect for: Simplifying UK shipping workflows
✅ UK-friendly: Yes — 100% designed for UK sellers
✅ Works with Basic Shopify: ✔️
10. TinyIMG – SEO & Image Optimisation
TinyIMG is an easy-to-use SEO app that helps optimise your images and improve loading speed - a must for any e-commerce store. It also includes basic tools to fix meta tags and structure your site for Google.
With the free plan, you can:
Compress images without losing quality
Add SEO-friendly alt text
Improve mobile page speed
This is one of the best apps for new Shopify stores that want to appear in Google searches like “handmade wax melts UK” or “soy candles online.”
✅ Perfect for: Speed and search visibility
✅ UK-friendly: Yes — works globally, tailored for ecommerce
✅ Works with Basic Shopify: ✔️
Final Thoughts
Setting up your fragrance store on Shopify is more than listing products — it's about creating a smooth, branded shopping experience that customers will remember. With the right tools, you’ll not only look professional but also run more efficiently behind the scenes.
Every app listed here is either UK-based or works beautifully for UK sellers using the Basic Shopify plan. By starting with just a few essentials, you’ll save time, grow smarter, and build a strong foundation for your wax melt or candle business.
✅ The best apps for new Shopify stores are the ones that work for your needs.
✅ Test, tweak, and grow — without overloading your shop from day one.
Join Our Craft Community
Need more support or inspiration? Need more advice on the best apps for new Shopify stores? You're not alone on this journey! Join our friendly craft community where makers like you share tips, advice, encouragement, and plenty of behind-the-scenes fun.
Whether you're struggling with lighting, unsure about props, or just want feedback on your latest photos, our group is the perfect space to learn and grow together.
Plus, we regularly post more product photography tips, helpful resources, and creative ideas to keep your brand looking its best. Come connect with fellow makers of home fragrance, bath & body and cosmetic creations - we’d love to have you!
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